If you’re planning to be on the Big Island in April, mark your calendar for one of Hawaii’s most iconic cultural events: the 62nd annual Merrie Monarch Festival, happening April 20–26, 2025, in Hilo at the Afook-Chinen Civic Auditorium. This week-long celebration of hula, Hawaiian culture, and history brings together locals and visitors for an unforgettable experience—and it’s the perfect time to book a reliable rideshare with holoholo to get around Hilo with ease.
The Merrie Monarch Festival honors King David Laʻamea Kalākaua, known as the “Merrie Monarch” for his fun-loving spirit and dedication to the arts. Elected king in 1874, Kalākaua championed the revival of traditional Hawaiian music, dance, and culture. Today, the festival carries on his legacy through a series of events that highlight hula, crafts, and Hawaiian heritage.
At the heart of the festival is the prestigious hula competition, where hālau (hula schools) from across Hawaii—and around the world—gather to compete in both kahiko (ancient) and ʻauana (modern) hula. It’s an awe-inspiring display of storytelling through movement, chant, and music.
Events You Don’t Want to Miss
- Miss Aloha Hula Competition: This solo competition is one of the most anticipated events of the festival. Dancers showcase their talent, grace, and knowledge of Hawaiian culture, competing for the coveted title.
- Merrie Monarch Royal Parade: Held in downtown Hilo, the parade is a family-friendly celebration featuring hula dancers, colorful floats, and marching bands. Streets are lined early, so it’s a good idea to book a holoholo rideshare to avoid the hassle of parking.
- Merrie Monarch Hawaiian Arts & Crafts Fair: Open during the festival week, this fair offers handmade goods, traditional crafts, local artwork, and ono (delicious) island food. It’s a great place to shop local and support Hawaiian artisans.
- Cultural Demonstrations & Hoʻolauleʻa: From lei-making and wood carving to musical performances and language workshops, the festival week is packed with opportunities to engage with authentic Hawaiian culture.
Getting Around Hilo
Traffic and parking can be a challenge during festival week, especially near the Civic Auditorium and downtown parade routes. Whether you’re heading to the hula competition, browsing local crafts, or attending a community celebration, booking a holoholo rideshare makes it easy to get from place to place without stress.
With local drivers who know the area and affordable rates, holoholo helps you stay on time and enjoy more of what the festival has to offer. Whether it’s your first visit to the festival or a return trip, the Merrie Monarch Festival is a powerful tribute to Hawaiian traditions and community—and holoholo on the Big Island is here to help you move through Hilo with ease.